D’tails Pet Boutique and Spa
D’tails is a dog groomer and store combo. This was a fun company to work for as I was able to design cute stuff all day! When it came to identifying the brand of the company the client had a vision of something more “mainstream”. It was my job to show her a style that would call more attention to her demographic, while staying within the vision of what she wanted.
Communication is key
During my time with this client, I learned how to communicate by showing examples and inspiration of possible directions for any project. I worked alongside the marketing analyst to come up with social media campaigns to promote specials or events. We created a strong following on their social media and even created a persona for the brand.
Logo Process
The client wanted a logo with a mascot dog, playful font and lots of color. I wanted something that would be able to be printed at any size and also function in web. I kept the details of the dog subtle and simple. We named the mascot Frida like the painter because her spots looked like splats of paint.
Work Done for Client
SOCIAL MEDIA • BRANDING • PHOTOGRAPHY
